How To Increase Mobile App Engagement Rate?

According to recent market surveys, almost 65% of the people stop using the mobile apps within the first three months of installation. User retention has become one of the biggest challenges for the mobile application industry. To retain mobile app users, it's essential to build highly engaging apps that will keep the users hooked for a very long time.

Low engagement and retention determine the failure of a mobile app while growing number of active users, increase in usage sessions, and retention rate determines the success of an app. Nowadays the app development is quite easy, but user retention is quite challenging especially when there are plenty of other apps in the market. Developing and submitting your app to the app store is just beginning the real challenge lies in maintaining user base.

By hiring an experienced Android Development Company, you can launch an engaging application which will surely have a high retention rate. Once you have submitted your application, now it's time that you inspire as many as users to continue using your app which will in return increase the monetization opportunities for you. In this dynamic market, every app owner wants to maximize its app retention rate and converting your first-time user into the long-term user is the best way to do so.

You can Hire Android App Developer who will provide you with complete support services for your app. Given below are the few strategies which will help you increase app engagement and retention:

Create value

What is the point of creating an app which doesn't create any value to its users? Every user has its priorities so as an app owner it's your duty to remind your users about the app so that it can stay on the top of their mind and they keep using it for a long time. To establish a loyal customer base, you need to create an app which brings value to them. Nowadays people don't use apps because they look cool or have an attractive outlook, users engage in those apps that deliver value and make their life easier.

Engage your users: You can take help of different channels to increase your app's user retention. If done in a right manner then it will surely bring great returns. There are various ways by which you can keep your users engaged:

Emails: You can send weekly or monthly newsletters which can contain information about festive offers etc. Besides this, you can also roll out emails about new features, discounts, sale, upgrades, promotions, etc.

Push Notifications: A tried and tested formula for keeping users engaged. By strategically pushing messages within your app you can give a reminder to the users about various things. If implemented perfectly this method will surely bring back lots of lost customers.

Easy On-boarding: Always design your app keeping in mind that it will also be used by those who don't have the much technical know-how. Keep the user interface of your app as simple as possible especially for the new users. Remember the first time users don't have any idea about the functionality of your app so make sure that your app is easy to use and they can learn it in few seconds.

Delight your users: The best way to make your app success is by knowing what exactly your user wants and how efficiently you deliver it to them. People tend to engage in apps that offer the value and helps in making their tasks easier.

Conclusion

These few strategies will assist you in enhancing the user engagement and retention. It will be good that you hire a reliable Android App Development Services provider for your app development process.